I think there are three main reasons to why social networking services are so popular these days. First of all, they're free! Almost anyone is weak to free. Free dessert, free soda, free snacks…, we’re all quite weak to the word “free”.
Sns gives you the opportunity to meet new people. Social networking gives people an opportunity to meet new people around the world. Users of these sites have access to millions of profiles from around the world. Before the advent of social networking sites, chat rooms were the only way to meet new people on the internet. But, the main drawback of chat rooms was that you may not know the person with whom you are interacting with. The introduction of profiles on social networking sites allowed people to know more information about a person before they interact with them.
Another reason is because, sns are so easy to use. Popular social networking sites are built in such a way that they are very much user friendly. Most sites are so easy to navigate that you don't need much knowledge of the internet. In fact, they offer a better way of connecting with new people compared to internet channels like bulletin boards and emails. The mobile versions of these social networking sites are even more user friendly allowing lot more number of people to connect through them.
Sns are also very useful to make friends with the same hobby. All you do is make a small group online. These groups allow people to share their interests and hobbies with similar people.
Business too, can turn into help to reach their potential customers easily. Unlike search engines like Google, social networks have developed targeted a ad solution such as Google adsense; using which businesses can reach its potential customers basing on the profiles of its users. Social networks also have unique access to the most personal information of its users like their hobbies, interests, places frequently visited, etc. which help businesses in targeting their advertisements properly.
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